All of a twitter over social media

28 June 2009

"Social Media - They're all using it... what about you?" is the headline on the front page of the June/July issue of First Voice, the magazine of the Federation of Small Businesses. Inside Alex Blyth investigates whether social media represents a genuine opportunity for small businesses or a danger to them of falling victim to more hype.

The article includes a look at Inksters and our use of Twitter. Alex Blyth interviewed Brian Inkster:-

Brian Inkster is another fan of Twitter. He runs Inksters, a Glasgow-based law firm which carries out a lot of work for people and companies in his original home of the Shetland Isles. Having such remote clients has meant that, throughout its 10-year history, Inksters has always been keen to embrace new technology. And so, having heard a lot about Twitter in the media, Inkster began ‘tweeting' in February 2009.

‘I wasn't really sure where it would lead,' he admits. ‘But I thought it was a good idea to dip my toe in the water and see what all the fuss is about. I now have four Twitter pages, one for myself, one for my firm's law work, and two for its estate agency work. By posting one or two tweets a day I am gradually building a following, and while it's too early to say whether this will bring in any business it certainly has benefits.'  

He outlines those benefits: ‘It's a natural progression in the use of modern technology to communicate with our clients and prospective clients. You may tweet about things that would be too short for your website. You can raise awareness about your services and news by short tweets that link back to relevant pages on your website.'

N.B. The article was written before Inksters started dedicated Twitter pages on Crofting Law and Scots Family Law.

Read the full article at First Voice: All of a twitter over social media

Visit Inksters' Twitter pages at:-

Twitter / inksters

Twitter / Brian Inkster 

Twitter / scotsproperty

Twitter / shetlandhomes

Twitter / CroftingLaw

Twitter / ScotsFamilyLaw