Tweeting in Convoy at Social Media Week
21 September 2011
Brian Inkster was speaking today at Business Banter during Social Media Week on Generating New Business by Tweeting in Convoy.
Brian covered his experiences at Inksters on using multiple Twitter accounts to business advantage by Tweeting in Convoy (a term first coined by Jon Bloor). The corporate account is the ‘battleship’ and you may have some niche product area accounts (‘aircraft carriers’ perhaps) but you really need some nifty ‘destroyers’ (personal accounts) to make Twitter work effectively for your business.
Brian explained this in detail for Inside Knowledge on 1 June 2011: Playing Battleships
For more photos of today's event see: Business Banter Gallery (Wednesday)
Engage with Inksters on Twitter at:-
The Aircraft Carriers
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